Grand Seiko Heritage Caliber 9S 25th Anniversary Limited Edition SBGR325

Erotic watches from Chopard to Richard Mille that will tease, please and leave you wanting more Even in the haute horlogerie world, sex matters. Want proof? Check out the Richard Mille Erotic Tourbillon RM 69, popularly known as the RM Sex Watch, where pop star Drake made a splash in the 2019 NBA playoffs. Three monochrome panels on the dial resemble vintage billboards used to display movie titles during the 2019 NBA Playoffs. In the movie theater, the watch rotates pornographic messages, and Drake's watch is set to "I'd love to kiss you baby."

Other celebrities have also embraced the trend, such as rapper Travis Scott, who wore the same provocative piece to public events and revealed that he is one of 30 owners of the limited edition RM 69 watch. First launched in 2015, the timepiece is said to be inspired by the desire to express passion and pays homage to 16th-century erotic watches that were banned for being too overt.

In fact, an explicit timepiece is not a modern concept. They were all the rage in France during the reign of Louis XV in the 1700s and were commissioned by the nobility and wealthy socialites of the time to be etched on the case backs of pocket watches. However, as their popularity grew, they drew the wrath of Orthodox Christian priests, who ordered the items banned because they were obscene.

These watches were all but forgotten in the 20th century, but watchmaker Ulysse Nardin used their charm to escape the quartz crisis of the 1970s, an infamous period in watch history. After the widespread use of quartz movements in watches, demand for mechanical watches, traditionally produced by the Swiss watchmaking industry, plummeted. An X-rated makeover of an Ulysse Nardin Classico model is one of the products supporting the company during this difficult time. The 18-carat rose gold caseback of the watch is embossed with images of hedonistic acts. Following this success, Nardine launched several erotic models, including the Classic Voyeur watch and the watercolor-inspired Classico Manara collection, created in collaboration with Italian erotic graphic novel artist Milo Manara.

However, Ulysse Nardin is not the only company conducting these experiments. Other top watch brands have also been delighting and delighting watch lovers with exciting creations. Take the Rasputin Diamond Erotic Minute Repeater from Jacob & Co, for example. Mixed martial artist Conor McGregor also made headlines after visiting the Jacob & Co showroom, where he reportedly purchased two watches in one transaction. One of his purchases was a Rasputin Diamond Erotic Minute Repeater, which surprised many and then raised some questions.

At first glance, this bling watch looks like any other jewelry watch, except that it features two swans joined together on a baguette-cut diamond dial in an 18-carat white gold case. The minute repeater is at nine o'clock and the hand-engraved curtain-like detail is at six o'clock. With just one touch of the lever, the curtains will be pulled open, presenting a colorful scene of a man and a woman in joy.

At the same time, Chopard's Erotic collection balances the sophistication and sensual undertones of traditional watchmaking. The coral setting and graceful curves of the 18-karat gold watch seem innocent, but when it is turned over, the underside of the tonneau-shaped caseback reveals a clear image of a stripped couple.

Also full of graphic images is the Reverso à Eclipse Erotica launched by Jaeger-LeCoultre in 2006. This hand-wound watch has an 18-carat rose gold case with a colorful enamel dial, but the reverse of this gentleman's watch adds interest to this watch. It leaves no room for the imagination, brazenly capturing the illegality that takes place behind the scenes – the voyeuristic little secret between the wearer and the watchmaker.

Perrelet has also expanded its Turbine Erotic collection with two limited-edition designs, launching ahead of the December 2022 holiday season. The endless art painted on the dial is concealed by a turbine-like oscillating rotor on the face of the dial. This ensures that hazard scenarios become more apparent as the turbine blades spin. The watch is powered by a COSC-certified P-331-MH movement, and the box vividly depicts erotic scenes, ensuring that pornography is celebrated loud, clear and powerful.

Whether or not these images create a stir in society or among watch enthusiasts, these watches are coveted by collectors time and time again for their enduring appeal, and their value continues to increase. The conclusion: you can hate them or love them, but you can't ignore them. That's it.