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This simple format of advertising pamphlet is also variously called a circular, handbill or leaflet. These single page pamphlets are one of the simplest and recognized as one of the most effective formats for mass marketing. They have existed for years as a direct method for individuals and small businesses in particular to get the word out about their products, businesses, or events.
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Though handbills and small posters have been in use to post notices for the public since at least the eighteenth century, they really came into wider use along with the expansion of modern print technology. In many cities it is a common sight to see walls, sides of buildings, and poles plastered with hundreds of leaflets in a variety of shapes and sizes.
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Before computers it could be time consuming to produce a professional grade single page ad piece. But the tools are now widely accessible for anyone to make an effective and attractive leaflet in a matter of minutes. All it takes is the basic text, a word processing program, access to graphics, if they are called for, and a desktop printer. The average person can produce their own fliers if they have a periodic need for them Max Scharping Hoodie , allowing them to make their own decisions regarding design, size, and color or black and white.
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