European Tour chief executive Keith Pelley has expressed his delight at the success of the inaugural Hero Challenge ahead of the British Masters supported by Sky Sports. A bumper crowd turned up at The Grove after dark to witness the floodlit extravaganza on a specially-constructed par-three on the 18th, in which eight leading professionals and four celebrities took part in a knock-out contest. Watch NOW TV Watch Sky Sports for just £6.99. No contract. In-form Frenchman Alex Levy was crowned the champion while Shane Warne took the spoils in the celebrity event in an entertaining evening broadcast live on Sky Sports, but Pelley insisted the real winner on the night was golf. Its terrific, its under lights, who would have thought it?, Pelley told Reuters. Its pretty exciting and its definitely a chance to be a little more innovative, try things a little bit different. Alex Levy earned £10,000 for wining the Hero Challenge ahead of the British Masters Whats really rewarding to see is the incredible fan engagement with the players, every player with a smile on his face and having a great time. Its much bigger than we would ever have anticipated and I think the players are equally surprised.It shows the players in a different light, which leads to people experiencing the game differently. This will not replace the traditional game and thats not the purpose. Alex Levy hits the shot of the night landing just seven feet from the hole! This is an add-on to showcase our wonderful game, the skills of our players and perhaps to get some new fans who will now not only follow these players but also perhaps come to a regular event and really enjoy it. The winner tonight has been golf.Levy, who beat Andy Sullivan, tournament host Luke Donald and Alex Noren to collect the £10,000 first prize, added: That was a lot of fun. I said to Alex Noren that I felt more pressure there than in the play-off in Germany, which is ridiculous. Alex Levy wins the Hero Challenge final against Alex Noren. The floodlit event was a new one-hole knockout contest It was amazing to see the crowds and everyone enjoying it. Golf needs something like this and it is a great idea. I would love to do more of this.Donald said: We had a great turnout and the nerves were jiggling a little bit. It was different to what we are used to. It was a lot of fun though and unique. Watch the British Masters throughout the week live on Sky Sports 4 - your home of golf. Live first round coverage begins on Thursday from 9am.You can watch Englands tour of Bangladesh, plus Premier League football and the British Masters on Sky Sports. Upgrade now and enjoy three months at half price! Also See: British Masters: Ways to watch 2015 recap: Fitzpatricks victory WATCH: Masterclass highlights Golf live on Sky Sports Wholesale Reds Jerseys . Just ask last seasons Supporters Shield winners, the New York Red Bulls, who were resoundingly defeated last weekend by a rampant Vancouver Whitecaps in a match which produced two contenders for MLS Goal of the Week from Sebastian Fernandez and Pedro Morales. Cincinnati Reds Store . After missing 20 games as a rookie a year ago, Valanciunas - like the Raptors as a whole - has been fortunate to be in good health this season. As he spoke about it, the Raptors sophomore centre scanned the room for wood to knock on. "It is disappointing because we lost today so thats the worst part of the day," said Valanciunas, who left Tuesdays game with a lower-back sprain in the third quarter, missing the rest of Torontos 118-113 overtime defeat at the hands of the Hawks. https://www.cheapredsjerseys.us/ .Fucale will not only be one of the local boys, he is also a Montreal Canadiens draft pick and will have a huge cheering section when Canada opens the tournament Dec. Cheap Reds Jerseys . -- Former Penn State coach Joe Paterno was admitted to the hospital Friday for observation due to minor complications from cancer treatments, his family said. Cincinnati Reds Pro Shop .com) - The NFL is investigating whether the New England Patriots intentionally deflated balls during Sundays AFC Championship Game against Indianapolis.MIAMI -- For the entirety of the regular season, the supremacy of the Miami Heat in the Eastern Conference was brought into serious question by the Indiana Pacers. Then came the playoffs. And the question was answered -- emphatically. The Heat became the third franchise in NBA history to reach the title series in four consecutive seasons, a laugher of a conference-title finale getting them there again Friday night. LeBron James and Chris Bosh each scored 25 points, and Miami eliminated the Pacers for the third straight year with a 117-92 romp in Game 6 of the East championship series. "Im blessed. Very blessed. Very humbled," James said. "And we wont take this opportunity for granted. Its an unbelievable franchise, its an unbelievable group. And we know we still have work to do, but we wont take this for granted. Were going to four straight Finals and we will never take this for granted." Dwyane Wade and Rashard Lewis each scored 13 points for Miami, which trailed 9-2 before ripping off 54 of the next 75 points to erase any doubt by halftime. The Heat set a franchise record with their 11th straight home post-season win, going back to the final two games of last seasons NBA Finals, leading by 37 at one point. "The group loves to compete and loves to compete at the highest level, and be pushed to new levels," Heat coach Erik Spoelstra said. Indiana led the East for much of the regular season, one where the Pacers were fueled by the memory of losing Game 7 of the East finals in Miami a year ago. So they spent this season with a clear goal: Toppling Miami as kings of the East. The Pacers were two games better in the regular season. They were two games worse in the post-season. Game 7, this time, would have been in Indianapolis. The Pacers just had no shot of making it happen, not on this night. "Its bitterly disappointing to fall short of our goals," Pacers coach Frank Vogel said. "Its bitterly disappointing to lose to this team three years in a row. But were competing against the Michael Jordan of our era, the Chicago Bulls of our era, and you have to tip your hats to them for the way they played this whole series." Paul George had 29 points for Indiana, David West scored 16 and Lance Stephenson -- booed all night -- finished with 11. "No regrets. All of us played hard. They were just the better team, and they won," Stephenson said. So now, the Celtics and Lakers have some company. Until Friday, they were the only teams in NBA history to reach the Finals in four straight years. The Heat have joined them, and their quest for a third straight title starts in either San Antonio or Oklahoma City on Thursday night. "Its all about 15 special men and what theyve been able to accomplish these last four yyears," said Heat managing general partner Micky Arison, who handed the East title trophy to Greg Oden.dddddddddddd. "Just a little bit more work to do, but Im really proud of the incredible job that these guys have done." The way they played in Game 6 made a prophet out of Bosh, who predicted Miami would play its best game of the season. The numbers suggested he was right, and then some. Miamis largest lead at any point this season, before Game 6, was 36 points. Indianas largest deficit of the season had been 35 points. After a layup by James with 3:39 left in the third, the margin in this one was a whopping 37 -- 86-49. James night ended not long afterward. "It was just one of those games that we want to play from beginning to end," Bosh said. "Here on our home court, we wanted to make a statement." There were the now-requisite Stephenson events, adding intrigue to the first half. The Indiana guard walked over to James and tapped him in the face in the opening minutes, stood over him after both got tangled under the basket, and got whistled for a flagrant foul for striking Norris Cole in the head in the second quarter. It was the end of a memorable series for Stephenson, none of which really had anything to do with basketball. His string of newsworthy moments from these East finals started when he talked about the health of Wades knees before the series and reached an apex in Game 5 when he blew into James ear and walked into a Heat huddle. When it was over, Stephenson went out and shook hands with plenty of Heat players, as did the rest of his teammates. "To work so hard and to get to where we are now really hurts," Stephenson said. The Heat were bothered by it all -- "angry," Spoelstra confessed -- but got the last laugh. Big Brother, again, reigned supreme in this rivalry. Vogel was using the big brother-little brother analogy earlier in the series, telling the tale of how at some point in every sibling rivalry the younger one has to make a stand. Indiana thought it would happen now. The Heat, obviously, had other ideas. "Theyve won championships," West said Friday when asked if the Pacers considered themselves Miamis equal. "No, were not equal." West said those words about eight hours before game time. They were in no dispute at nights end. NOTES: James appeared in what became his 100th playoff victory. ... The Pacers are now 7-12 against Miami in the last three postseasons, and 20-10 against everybody else. ... Wade and Udonis Haslem are going to the NBA Finals for the fifth time in nine seasons -- with a 15-67 season on their record during that stretch as well. ... Chris Andersen returned from a thigh injury, scoring nine points and grabbing 10 rebounds in 13 minutes for Miami. ' ' '