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Utilizing the current data a business may have on their customers is key to starting a successful loyalty program. Figuring out how much the best costumers spend on average and how frequently they use the service is vital to gauging the reward value to offer. Most successful business loyalty programs target the top 10-15% of their customer bases rather than offering a broad discount to all patrons.
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Offering a loyalty program should no longer be an extension to your marketing plan, but a necessary part of it, as customer retention becomes ever more important in a competitive marketplace.
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